Creative Assembly, a division of SEGA Europe, is one of Europe’s leading game studios, renowned for the award-winning Total War series. With a focus on delivering immersive and engaging experiences, Creative Assembly sought to enhance player relationships through data-driven engagement, personalized communication, and seamless digital experiences. Their partnership with Massive Rocket aimed to establish a unified engagement strategy to improve retention, community interaction, and long-term loyalty.
Creative Assembly needed a consolidated customer data strategy to track player interactions across multiple touchpoints. Massive Rocket designed a Single Customer View (SCV) using mParticle to centralize all player data.
With SCV in place, Creative Assembly automated player engagement using AWS and mParticle to trigger real-time, behavior-based interactions.
To enhance player interaction, Massive Rocket built a dynamic web platform that personalized content based on player preferences.
With a unified data infrastructure, Creative Assembly now leverages real-time insights to refine engagement strategies and optimize player retention. By integrating data streams across multiple platforms, the team can identify behavioral trends, predict player churn, and implement targeted lifecycle campaigns that resonate with individual gaming preferences. This comprehensive approach not only personalizes the player experience but also fosters long-term loyalty and community engagement.
Automated player engagement workflows led to a 7.5% increase in reactivating inactive users by leveraging behavior-based triggers and dynamic content personalization.
By integrating these automated workflows, Creative Assembly improved retention, reduced churn, and increased long-term engagement, reinforcing player loyalty and enhancing the overall gaming experience.
The new interactive platform provides players with a tailored experience by delivering dynamic, personalized content and targeted in-game interactions. This approach enhances loyalty by offering players relevant recommendations, exclusive content, and real-time event updates based on their behavior and preferences. Additionally, deeper engagement with community-driven events, such as multiplayer challenges and in-game rewards, fosters stronger connections within the gaming ecosystem, driving long-term retention and increased participation.
