Challenge
Huckleberry needed a robust CRM strategy to enhance engagement, increase trial-to-subscription conversions, and reduce churn. Additionally, they sought to migrate sleep schedule data into Braze for better personalization.
Huckleberry combines pediatric sleep expertise with AI technology to create personalized sleep plans for families. By analyzing children’s routines and developmental stages, Huckleberry helps parents optimize sleep schedules. Partnering with Massive Rocket, Huckleberry sought to enhance customer engagement through Braze and build an effective CRM strategy.
Massive Rocket collaborated with Huckleberry to design a CRM strategy focused on user engagement and retention. The initiative included:
By integrating structured CRM workflows, Huckleberry improved its customer experience, leading to increased user engagement and conversions.
Goal: Strengthen lifecycle marketing and drive higher conversions
Result: Improved trial-to-subscription rates with a more personalized user experience..
A key milestone was migrating all sleep schedule data into Braze, enabling real-time segmentation and automation. This allowed:
Additionally, all campaigns were optimized for dark mode, catering to parents who frequently engage with the app at night.
Goal: Leverage Braze’s capabilities for better segmentation and personalization.
Result: Higher engagement and improved customer retention through relevant, personalized communication.
Massive Rocket implemented continuous A/B testing and iterative campaign improvements to refine engagement strategies. This included:
By leveraging insights from real-time data, Huckleberry ensured that their engagement strategies remained dynamic and effective.
Goal: Continuously improve CRM performance through data-driven experimentation.
Result: Enhanced campaign effectiveness, leading to increased engagement and reduced churn.
By transitioning from a fragmented CRM to Braze, MOO achieved a single, unified system for customer engagement. This enabled:
With data flowing seamlessly, MOO’s marketing team gained deeper customer insights, allowing them to execute highly personalized campaigns at scale.
By implementing structured lifecycle marketing journeys, Huckleberry ensured more relevant and engaging customer interactions. This led to:
Migrating sleep schedule data into Braze allowed Huckleberry to transform its CRM capabilities. Key achievements included:
This integration strengthened Huckleberry’s ability to scale personalized engagement effectively.
